人才・聚
自1956年成立以來，浸大已培育了逾148,000位畢業生，當中許多校友在各個領域都取得了顯著成就。我們期望讓校友擴闊知識領域，因此發掘來自不同專業領域的校友，並邀請他們分享有關方面的知識。
林漢源校友分享有關元宇宙的知識
艾希妮網絡公關有限公司創辦人兼行政總裁林漢源校友
林漢源校友 (工商管理) 於2013年創立艾希妮網絡公關有限公司。身為創辦人兼行政總裁，林校友帶領公司為國際品牌提供跨境社群商務的方案，以協助他們進入龐大的中國 — 東盟市場。近年，他銳意拓展公司的業務至第三代互聯網 (Web 3.0)，運用區塊鏈及全息圖技術，將藝術及多元文化的交流及互動推展至零售4.0的層面，跨越中國 — 東盟市場。
最近，林校友領導其團隊與香港藝術節及建築設計公司MCG合作，聯手於Meta12打造香港首個元宇宙藝術劇院，讓觀眾透過元宇宙的平台在社群中互動交流，奠下藝術科技體驗的里程碑。
(訪問內容只供英文版本)
1. Please briefly share the key points that we need to know in order to understand the concept of Metaverse and participate in it.
Metaverse is an immersive virtual world in which people can work, live, connect and collaborate without time and geographical constraints. Users can experiment with Metaverse for everything including socialising, commerce, live entertainment, heritage tourism and other daily activities. With the ceaseless development of core technologies – BIGANT (Blockchain, Interactivity, Game, Artificial Intelligence, Network and Internet of Things), seamless movements between the Metaverse and the physical world are enabled.
The application scenarios of Metaverse is yet to be defined though as it is embedded by virtual reality, augmented reality, mixed reality or even front-projected holographic display technology where various types of Metaverse excel with their unique business model.
元宇宙的虛擬世界提供沉浸式體驗。(Meta12 元宇宙音樂會的影像)
元宇宙讓觀眾能無縫穿梭於現實及虛擬世界之間。(Meta12 元宇宙長洲戲院的影像)
2. What is the connection between Metaverse and our life? Please state an example. Meanwhile, is there any potential threat to the reality?
The Metaverse is a paradise of shopping consisting of a virtual economy which connects the world using digital currencies and non-fungible tokens (NFTs) for buying, owning and selling things. NFTs are also widely used for collectibles and goods with high appreciation values such as luxury goods, art pieces and limited-edition products by leveraging 3D-driven digital experience which encourages shoppers to appreciate and explore. This perfectly matches with the eCommerce shopping scenes that facilitate international online sales. Taking moutai (茅台) as an example: customers can acquire the rights to purchase this liquor NFTs using fiat currency, possessing ownership of an NFT through a digital token which is traceable via blockchain. By owning this token, your product may increase in value over time, making it a good investment. However, retailers have to evaluate the metaverse gateway carefully to prevent their brands from counterfeits and brand forgery.
Meta12的購物中心
3. The technology of Metaverse has been applied to create the first local Metaverse Art Theatre. What is your view on the future development of Metaverse?
The technology of Metaverse has stretched the room for imagination in art. It opens the door for artists, musicians and dancers from all over the world to showcase their creativity by tapping into the virtual and real stage, and this is exactly the reason for us to partner with Hong Kong Arts Festival to develop the first-ever Meta Art Theatre in Hong Kong – a theatre with the concept combining the elements of art, technology and architecture in a digital living space for a brand-new Metaverse art experience. Personally, I hope someday it will become a stage where talents of any age and background can participate and demonstrate their talent to the world.
香港藝術節元宇宙藝術劇院Meta12