Home   |   HKBU   |   中文     
September 2014
HKBU MBA & MScBM Alumni Association & MBA (China) Alumni Association jointly organised a corporate visit in Shenzhen
HKBU MBA & MScBM Alumni Association and MBA (China) Alumni Association jointly organised two corporate visits on 4 July and 12 July 2014 in Shenzhen. On 4 July, over 40 participants from MScBM Alumni Association and Shenzhen class of MBA (China) Alumni Association visited China International Marine Containers (Group) Ltd (CIMC). Participants had the opportunity to understand how CIMC, as a one of the major Chinese enterprises, expanded to global market in the last 20 years. On 12 July, over 30 members from the two associations joined the visit to Aix Arome Café (AAC), a local Chinese brand coffee shop. The representative of AAC introduced the cafe’s marketing strategies in China including business development, branding and market positioning.  
Participants pose for a group photo after the visit to CIMC
Participants learn about the development of Aix Arome Café in China
Back to the Buddy Post September 2014

Home  |  HKBU  |  HKBU Foundation e-Newsletter  |  Giving to HKBU  |  Update Your Info  |  Contact  |  Subscribe  |  Unsubscribe
Get connected with your alma mater, please join and like HKBU Alumni Facebook Page.
If you do not wish to receive email communications from Alumni Affairs Office, Hong Kong Baptist University, please email to alumni@hkbu.edu.hk.
Copyright 2014. Hong Kong Baptist University. All rights reserved.