| HKBU MBA & MScBM Alumni Association and MBA (China) Alumni Association jointly organised two corporate visits on 4 July and 12 July 2014 in Shenzhen. On 4 July, over 40 participants from MScBM Alumni Association and Shenzhen class of MBA (China) Alumni Association visited China International Marine Containers (Group) Ltd (CIMC). Participants had the opportunity to understand how CIMC, as a one of the major Chinese enterprises, expanded to global market in the last 20 years. On 12 July, over 30 members from the two associations joined the visit to Aix Arome Café (AAC), a local Chinese brand coffee shop. The representative of AAC introduced the cafe’s marketing strategies in China including business development, branding and market positioning. |
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| Participants pose for a group photo after the visit to CIMC |
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| Participants learn about the development of Aix Arome Café in China |
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